国人买豪车不再钟爱BBA！奔驰、宝马、奥迪在华销量齐跌

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp\u003e快科技12月15日消息，中国汽车流通协会专家委员会成员@ 桑之未V 发文称：\u003c/p\u003e\u003cp\u003e1-11月，\u003c!--SECURE_LINK_BEGIN_0--\u003e宝马\u003c!--SECURE_LINK_END_0--\u003e品牌在华累计销售52.8万辆，同比下滑14.7%；\u003c/p\u003e\u003cp\u003e\u003c!--SECURE_LINK_BEGIN_1--\u003e奔驰\u003c!--SECURE_LINK_END_1--\u003e累计销售51.8万辆，同比下滑18.7%；\u003c/p\u003e\u003cp\u003e\u003c!--SECURE_LINK_BEGIN_2--\u003e奥迪\u003c!--SECURE_LINK_END_2--\u003e（包含一汽奥迪、上汽奥迪，奥迪进口车）在华销售51.8万辆，同比下滑13.3%。\u003c/p\u003e\u003cp align=\"center\"\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\u003cp\u003e从BBA在华销量趋势上来看，国人购买豪车的心态已经转变，\u003cstrong\u003e由此前迷信德系豪华车，逐步转变为国产自主品牌和新势力豪车。\u003c/strong\u003e\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp\u003e数据显示，作为国产品牌中均价第一高的豪车品牌问界，今年前11月交付量为376,668辆，全年销量已经在逐步逼近BBA。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp\u003e并且，\u003cstrong\u003e问界单车均价高达40万元，已经超越BBA为中国均价第一高的豪华品牌。\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e而\u003c!--SECURE_LINK_BEGIN_3--\u003e蔚来\u003c!--SECURE_LINK_END_3--\u003e作为新势力中的高端纯电豪华品牌，前11月销量277,893辆，同比增长45.6%。杰兰路公布的数据显示，2024年蔚来单车成交价为34.2万元，已超过宝马、奥迪及\u003c!--SECURE_LINK_BEGIN_4--\u003e雷克萨斯\u003c!--SECURE_LINK_END_4--\u003e品牌。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp\u003e至于\u003c!--SECURE_LINK_BEGIN_5--\u003e极氪\u003c!--SECURE_LINK_END_5--\u003e、理想、\u003c!--SECURE_LINK_BEGIN_6--\u003e比亚迪\u003c!--SECURE_LINK_END_6--\u003e旗下的腾势、\u003c!--SECURE_LINK_BEGIN_7--\u003e仰望\u003c!--SECURE_LINK_END_7--\u003e等豪华品牌，今年的销量趋势同样是普涨，与BBA等传统豪华车形成明显反差。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp\u003e此外，新势力中爆发势头最为猛烈的\u003c!--SECURE_LINK_BEGIN_8--\u003e小米汽车\u003c!--SECURE_LINK_END_8--\u003e，也在迅速抢占20-35万元的高端市场，而在此前，该价格区间是BBA最重要的销售市场。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp\u003e显而易见，国产豪华品牌和新势力品牌的销量爆发，已经严重挤占了BBA传统豪车的市场空间，\u003cstrong\u003e这也说明国人购买豪华车，最重要的购车决策，已从此前的品牌豪华，转换为科技豪华。\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"text-align: center\"\u003e\u003c!--IMG_1--\u003e\u003c/p\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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